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How to upload a Spark Ad campaign

6 complete steps with screenshots: structure, targeting, Spark creative, auth code and UTM

Updated 05/05/2026 · ~3 min read

Complete tutorial to create Manual Spark Ad campaigns in BeepMi via Power Editor. 6 steps with real screenshots: you'll leave knowing how to upload Spark with confidence.

Estimated time~5 minutes
Steps6 steps
DifficultyIntermediate
PrerequisitesBC + Pixel + Spark Code
⚡
What is a Spark Ad?

An ad that uses an authorized organic post from TikTok. You don't upload a video: you paste the creator's code and the post becomes an ad. Keeps likes, comments and the original profile identity. It's the format that scales best on TikTok because of its native look.

Before you start

You need:

  • TikTok Business Center connected with campaign creation permission
  • Pixel configured on the account (conversion tracking)
  • At least 1 Spark Ads code generated by the creator in the TikTok app
  • At least 1 active advertiser in the profile
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About Spark codes

Spark codes expire in 365 days. Each code can be used in up to 10 different ads: perfect for testing different copies with the same video.

1Step 1 · Campaign type

Choosing Manual or Smart+

In the first Normal tab, decide between full control (Manual) or AI automation (Smart+).

Power Editor: Normal tab
Step 1: campaign type

Manual Campaign: full control over budget, bids and placement. Recommended for scaling and A/B testing.

Smart+ Campaign: automatic optimization with TikTok AI. Good for quick tests with little setup.

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Branch Creatives: only enable with more than 1 spark code

Isolated mode distributes creatives across accounts (each account gets 1 creative). Normal mode creates 1 campaign per creative on all accounts: multiplies volume.

Pro tip If you're starting out, use Manual + no branching. You have full control, easy to debug and you learn each TikTok parameter.
2Step 2 · Structure

How many campaigns, ad groups and ads

The Structure tab defines the skeleton: how many campaigns, ad groups, ads and the budget.

Power Editor: Structure tab
Step 2: structure
Field Default When to change
Initial Index 1 Keep 1 for first batch. If TikTok already has [01], start at 2
Campaign(s) 1 Increase to create multiple identical campaigns per account
Ad Group(s) 1 1 is enough in 90% of cases
Ad(s) 1 1 spark code = 1 ad. Increase only when rotating creatives
Budget Type ABO ABO = adgroup-level budget. CBO = campaign-level (auto-distributes)
Daily Budget $250 Start with $50–$100 in tests. Pros scale to $200+
Bid empty Empty = TikTok decides. Fill only with tested bid cap
Optimization Event Purchase Purchase for ecommerce. Lead for capture. Add to Cart for ToFu
Scaling strategy Start with ABO + $50/day + empty bid. When you find winning copy/creative, scale to CBO + $250/day. CBO lets TikTok distribute budget across the best-performing ad groups.
3Step 3 · Pacing & Geo

Delivery speed, countries and languages

Continuation of Structure: defines delivery speed, internal ID and geo targeting.

Power Editor: Structure (continued)
Step 3: pacing, countries, languages

What each field does

  • Delivery Speed: Standard distributes budget throughout the day (recommended).
  • Delivery Speed: Accelerated consumes as fast as possible. Only available when Bid Cap is filled.
  • Manager ID internal identifier (set by admin). Appears in campaign name for tracking.
  • Offer Name part of the naming convention. E.g.: OFFER1, PROMO, BLACK-FRIDAY.
  • Custom Account Name optional label. E.g.: PF15, BR-A1.
  • Countries TikTok requires ≥ 1. Brazil is default for Brazilian ecommerce.
  • Languages align with target market. Portuguese for Brazil, English for global.
🌐
Incognito Mode vs Detailed Mode

Incognito uses last 5 digits of ID instead of name: useful for A/B without revealing identity. Detailed (Sequential) processes 1 account at a time instead of parallel: use to debug with real-time logs.

4Step 4 · Targeting

Defining the audience

The Targeting tab defines who sees the ads. Keep it broad initially to let TikTok's algorithm learn.

Power Editor: Targeting tab
Step 4: targeting
  • Gender: All (more scale): exception: explicit niche products
  • Age Groups: 18-24, 25-34, 35-44, 45-54, 55+ (all checked)
  • Operating Systems: Android + iOS
  • Network Types: WiFi + 2G + 3G + 4G + 5G
  • Pixel: select the account's pixel (required for Purchase optimization)
Why a broad audience? TikTok's algorithm works best with 5M+ reachable people. Tight targeting limits learning and increases CPM. Let pixel + creative guide the optimization.
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No pixel registered

If the dropdown is empty, go to Settings → Pixels and register the account's pixel. Without a pixel you can't optimize for Purchase.

5Step 5 · Spark Creative

Paste the authorization code

The Creative tab: pick "Spark Ads" and paste the creator's authorization code.

Power Editor: Creative tab
Step 5: Spark creative

Exact steps

  1. Click Spark Ads (lightning ⚡ card)
  2. Paste the code in #WipHhwq+eGK0AZL1qMnvLu/oYTovB... format
  3. Click Add
  4. Wait for status to change to ✓ Verified · Authorized (green)
  5. Confirm the video thumbnail appears + duration + resolution
⚠️
Invalid code?

Ask the creator to generate a new one in the TikTok app (Settings → Creator tools → Account/Spark Ads). Old codes can expire.

Multiply using the same code One code can run in up to 10 ads. Increase Ad(s) in Step 2 and Power Editor automatically creates multiple variations with the same video + different copies.
6Step 6 · Finalizing

Creative continuation: sets banner overlay, landing page, CTA and tracking parameters.

Power Editor: Creative (continued)
Step 6: link, CTA, UTM

Final settings

  • Display Cards (Banner): optional. Appears at the bottom of the video after X seconds. Default Display Time: 2 seconds.
  • Site Link: full landing page URL. E.g.: https://mystore.com/product?ref=tiktok
  • Call to Action: Learn More (ToFu), Shop Now (retargeting), Sign Up, Subscribe.

Important controls

  • Disable comments: recommended on new ads (avoids negative comments while there's no volume)
  • Disable download: protects your video
  • Disable sharing: controls where the video appears
  • Enable search results: only if you want the video to appear in organic search

Default UTM

utm_source     = __PLACEMENT__
utm_medium     = __AID_NAME__
utm_campaign   = __CAMPAIGN_NAME__
utm_content    = __ADGROUP_NAME__
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TikTok macros

The variables __PLACEMENT__, __AID_NAME__, __CAMPAIGN_NAME__ and __ADGROUP_NAME__ are auto-filled at runtime: they arrive in Google Analytics/Pixel with the actual campaign name.

Ready to upload

After filling all 6 steps:

  1. Go back to the Normal tab
  2. Confirm the Summary at the bottom: total campaigns, ad groups and ads estimated
  3. Click Start Upload (orange button bottom-right)
  4. Watch real-time progress in the log
⏱️
Upload time

~30s per ad. 10 accounts × 1 spark = ~5 min total. Detailed Mode is slower but shows each account being processed in real time.

Common errors + fix

Error Cause Fix
40002: invalid spark code Code expired or has 10 active ads Generate new code in TikTok app
40016: pixel not found Pixel not selected in Step 4 Go back to Targeting and pick the pixel
Identity not found Account has no identity configured Configure in TikTok Ads Manager → Identity
Campaign creation failed Insufficient BC balance Top up Business Center
Stuck at "Processing..." TikTok rate limit Wait 1 min, BeepMi auto-retries

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